Many of you reading this probably have a spa vision and use it to guide your business. Others may have bought a business and inherited the prior owner’s vision, or a vision was never developed. A business without a vision is like a ship without a sail. A vision statement sets the voice, core values, and philosophy of your business. Great visions are inspiring to your staff and public and project your business into the future.A vision statement is the inspiration for why you do what you do.Vision statements from top companies:Amazon”Our [Amazon’s] vision is to be earth’s most customer centric company; to build a place where people can come to find and discover anything they might want to buy online.” (Quoted from Amazon.com)
PepsiCo”PepsiCo’s responsibility is to continually improve all aspects of the world in which we operate – environment, social, economic – creating a better tomorrow than today. Our vision is put into action through programs and a focus on environmental stewardship, activities to benefit society, and a commitment to build shareholder value by making PepsiCo a truly sustainable company.” (Quoted from Pepsi Co.com.)Estee Lauder”Bringing the best to everyone we touch”. By “The best”, we mean the best products, the best people and the best ideas. These three pillars have been the hallmarks of our Company since it was founded by Mrs. Estee Lauder in 1946. They remain the foundation upon which we continue to build our success today.”In this article from the Business News Daily, we see how few companies know and/or communicate their vision:According to a recent study that appeared in the Harvard Business Review, up to 70 percent of employees do not understand their company’s strategy. Failure to understand your company’s position can lead to poor decisions making at all levels of an organization.We agree – a lack of vision affects all aspects of how your business is run!If your spa doesn’t have a vision statement, it is time to develop one. If you have one that doesn’t resonate with your business, it is fine to change it.Helpful tips for writing a vision statement:
Your statement should not be more than 2-3 sentences. One great sentence works too.Statement should be simple, clear and succinct and use the present tenseIt communicates who you are as a company’s don’t be genericStatement shows how you want the world to see youStatement should convey passion and be inspirational, something that all your employees want to aspire to deliverAnyone who reads your vision will know EXACTLY who you are as a companyThe purpose of a vision statement is to say a lot in a few words. Crafting a vision statement can take some time, however when done, everyone in your business will be able to embrace it. Business decisions will be more strategic when you operate from your vision.