Market research surveys are a standard in trade for obtaining any kind of market information. The aim is to collect data from a small sample of a market in order to be able to predict what the whole market requires. Focusing on the customer’s point of view is definitely not new in the marketing landscape, but creating a campaign that concentrates on the values of the consumer takes commitment and thorough research. From data insights to field research and communicative market intelligence, building an accurate and exact picture of customer’s views and priorities, then acting on that, is tough but rewarding work.Preparing and adopting a shared understanding of customers as individuals is easy when said but tough when done, especially for multinational companies with millions of customers and lots of offices spread across continents. It requires departments to coordinate and pay closer attention to the people they serve. In order to make the business more agile and adaptable you need to embrace new perspectives along with new ways of seeing the world and the business and implement that knowledge to act with intuition. And it must not happen on a need to know basis but on an ongoing basis to meet customers’ needs as they change.
Whether you’re launching a new product or doing an advertisement campaign, market research surveys help you make smarter decisions. Test new concepts, study buying habits, get product feedback, understand your customer’s likes & dislikes’, measure brand awareness and more or assess your market size. Then use surveys to do just about anything, from measuring or evaluating customer satisfaction to developing new products.Take A Look At Survey Rocket PluginSurvey Rocket is an extensive SugarCRM Survey Plugin which will help your business or organization meets its market research needs. This expertly designed plugin will provide you with the power & ability to evaluate the strengths and weaknesses of new products, services and strategies before they reach the market. It is designed to be engaging and convenient for responders, and all of your gathered data will be automatically organized in the CRM, allowing you to gain the actionable insights you need.Doing so, the plugin helps build a long-lasting and stable relationship with customers rather than considering every transaction as an occurrence. Moreover, developing values-based roles can help the company remain pertinent to already existing customers and introduce the company to new customers. The most revered brands pay heed to their customers and customize their marketing strategies for their target customers. Surveying your customers to test marketing concepts will help you understand the mental attitudes, needs and preferences of your customers, specifically in relation to the strong competitors.
To conclude with, in CRM system, this market research is integrated like market intelligence based on real-time customer information. Integration of market research survey and CRM has become very efficient as it saves time for analysis and gives more precise and genuine results as compared to the traditional market research tools.