Pharmaceutical companies used to sell treatments only to hospitals and doctors. Today, both patients and physicians expect easy access to in-depth drug information. It enables your sales team to sell more effectively, and deliver better care, with customized data and responsive support for every patient. Pharmaceutical companies are facing broad changes in how the healthcare is marketed, where and how it’s delivered, how it’s consumed, and who pays for the products and services. In response, the industry is strengthening to manage risk and meet new customer’s demands in a better way.Companies can transform their business to find new growth and profitability in this evolving healthcare market. Having a client portal is a significant boost, helping companies offer more complex services quicker than ever, even while expanding their global outreach and reducing costs. It has become an urgent need for the companies to increase their connectivity with their employees and stakeholders across the globe to maintain the product flow cycle. This helps to improve and automate the business process and to have a better collaboration with business to meet user needs. Moreover, integration with CRM provides Real Time synchronization of Data, which will be helpful for employees, patients or providers, no matter where they are!
Generally, customer portals in a pharmaceutical world are catered to help the patients in coping with their disease conditions & difficulties, provide them with disease state community information that they can use to manage their diseases, to get community help and to manage its side effects. In a way, this is really providing a customer interaction center, to interact with the Knowledge Base and associated analytics to provide the right message to the appropriate person, at the required time, and possibly creating documents and FAQs that are useful for the patients, for 24 X 7 availability on the web.
If there was ever a time for these companies to adopt agile technology that helps both IT and businesses with innovative solutions, it is now! The need to compete in the emerging markets, along with improved restrictive pressures, means that speed to market counts more than ever. In addition, there are more data available which can provide more personalized and targeted products for local markets.Thus, you can observe an improved engagement with clients or patients by offering new services that allow monitoring across the continuum of care leads to a better support from patients and better care results.