Online Giving Tip 1: Know Your Charity:Make sure you have the exact name of the organisation. Some charities or charity websites have names that sound similar and you need to make sure it is a legitimate non-profit.Before you give online you should be familiar with the name and reputation of the charity you intend to support.If in doubt check with your country’s or province statutory body for charities.2: Give to Legitimate:Only give to charities recognised by the appropriate governmental body in their respective country.Look for the charity to explain their tax-exempt non-profit (NGO) status in a FAQ or similar area of their website.You should also be aware that some advocacy organisations are not allowed by law to issue tax-deductible receipts but you may still wish to support their work. However, the recommendation is to understand before you make the gift in terms of what type of tax receipt you can expect.However, tax relief/recovery can be applied to donations from people who pay tax.3: Feel Free To Ask Questions:Any legitimate charity seeking your support via the Internet or offline will give you ample opportunities to ask questions and to learn about their mission.You can learn a lot about a non-religious charity by asking for the Annual Return the charity files with the statutory authority each year or ask for a copy of their Annual Report & Accounts.Nonprofit organisations registered as a charity are required by law to provide this information when asked. Non-registered charities should even at least produce, (and be able to supply), an Annual Report & Accounts.It is recommended that any proposed giving to a charity should be examined through material available from the appropriate statutory authority who can also provide a service enabling the proposed donor to check well in advance that any charity collection they authorise is genuine.How? By checking, for example, that:- The charity or cause to benefit is reputable, not merely registered.- The collector or organiser genuinely acts for that charity or cause.Statutory authority(ies) website(s) also provides a service to charities to make it more likely that they will actually receive the proceeds of collections made in their name.Encryption:4: Give Safely:Make sure the charity site uses encryption technology that ensures appropriate security for online donations and data transmission.Before entering any information you consider sensitive (i.e. credit card number, personal identification data, etc), verify that the page requesting your credit card information is secure (encrypted). The letters https:// rather than http:// should precede the page’s URL and/or there should be an unbroken key or padlock symbol located in the corner of the web browser.If in doubt contact the charity by telephone or by e-mail before you provide the information online.Sponsorship Subscription Contribution(s) can also be made via online banking to make fast, easy and secure payments to a charity or alternatively a direct credit transfer payment from your business/organisation to a charity.
Clearly and specifically display and describe the organisation’s identity on the organisation’s website.
Employ practices on the website that exhibit integrity, honesty, and truthfulness and seek to safeguard the public trust.
Privacy and Security
Seek to inspire trust in every online transaction;
Prominently display the opportunity for supporters to have their names removed from lists that are sold to, rented to, or exchanged with other organisations;
Conduct online transactions through a system that employs high-level security technology to protect the donor’s personal information for both internal and external authorised use;
Provide either an opt in and opt out mechanism to prevent unsolicited communications or solicitations by organisations that obtain e-mail addresses directly from the donor. Should lists be rented or exchanged, only those verified as having been obtained through donors or prospects ‘opting in-out’ will be used by a charity;
Protect the interests and privacy of individuals interacting with their website;
Disclose the identity of the organisation or provider processing an online transaction;
Guarantee that the name, logo and likeness of all parties to an online transaction belong to the party and will not be used without express permission;
Maintain all appropriate governmental and regulatory designations or certifications;
Provide both online and offline contact information.
Provide protection to hold the donor harmless of any problem arising from a transaction conducted through the organisation’s website; promptly respond to all customer complaints and to employ best efforts to fairly resolve all legitimate complaints in a timely fashion.
Ensure contributions are used to support the activities of the organisation to which they were donated;
Ensure that legal control of contributions or proceeds from online transactions is transferred directly to the charity or expedited in the fastest possible way;
Companies providing online services to charities will provide clear and full communication with the charity on all aspects of donor transactions, including the accurate and timely transmission of data related to online transactions; Corporate Social Responsibility (CSR) policies will invariably be published on companies websites’.
Stay informed regarding the best methods to ensure the ethical, secure and private nature of online fundraising/donation transactions;
Adhere to the spirit as well as the letter of all applicable laws and regulations, including, but not limited to, charity solicitation and tax laws;
Ensure that all services, recognition and other transactions promised on a website, in consideration of gift or transaction, will be fulfilled on a timely basis;
Disclose to the donor the nature of the relationship between the organisation processing the gift or transaction and the charity intended to benefit from the gift.© iGO eBooks® – All Rights Reserved: 2002-2016.